How to Install Microsoft Store on Windows 10 LTSC 2019 & 2021

Windows 10 Enterprise LTSC (Long-Term Servicing Channel) is celebrated for its outstanding responsiveness, rock-solid stability, and total absence of pre-installed bloatware. However, because Microsoft completely omits the Microsoft Store, users cannot natively install essential modern utilities like Windows Terminal, WSL, Xbox Gaming Services, or the HEVC Video Extension. This guide provides a complete, 1-click solution to install and configure Microsoft Store on both Windows 10 LTSC 2019 and 2021.

Why Is Microsoft Store Missing from Windows 10 LTSC?

Microsoft crafts LTSC specifically for specialized mission-critical equipment: medical diagnostic workstations, air traffic control towers, ATMs, and factory robotics. These systems require strict change control, maximum uptime, and no unexpected UI redesigns. Consequently, consumer UWP infrastructure—including Microsoft Store, Cortana, Xbox Live, and OneDrive—is intentionally omitted from factory installation images.

However, for enthusiasts and gamers who install LTSC for maximum frame rates and low latency, having access to Microsoft Store is crucial for installing DirectX runtime components, hardware companion apps, and modern developer utilities.

How to Install Microsoft Store on LTSC (Using Add-Store.cmd)

Step 1: Download the Add-Store LTSC Toolkit

Download the archive from the verified link at the bottom of this article, then extract it to any local directory on your PC using the extraction password: osteup.

Step 2: Run the Installer with Administrator Privileges

Inside the extracted folder, right-click on Add-Store.cmd and select Run as administrator.

An elevated command prompt window will open and automatically register the required foundational AppX dependency packages:

• Microsoft.NET.Native.Framework & Runtime
• Microsoft.VCLibs.x64 (Visual C++ runtime for Universal apps)
• Microsoft.UI.Xaml (Fluent UI framework engine)
• Microsoft.WindowsStore (Official Store app bundle)

Troubleshooting: Fixing Blocked or Crashing Store on Lite Builds

If you install Microsoft Store on custom Windows 10 Lite ISOs with strict security policies and experience instant crashes, connection errors, or a "Store is blocked" dialogue, apply this 3-step fix:

Step 1: Remove Blocking Registry Policies

Press Windows + R, type regedit, and press Enter. Navigate to:

HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\WindowsStore

Delete all values or subkeys in the right-hand panel (leave only the (Default) string):

Check the user branch and remove any identical policy blocks if present:

HKEY_CURRENT_USER\Software\Policies\Microsoft\WindowsStore

Step 2: Unlock Store in Group Policy Editor (gpedit.msc)

Press Windows + R, type gpedit.msc, and hit Enter. Navigate through the tree:

Computer Configuration > Administrative Templates > Windows Components > Store

Double-click the policy Turn off the Store application, change its status to Disabled (or Not Configured), and click OK.

Step 3: Reset Store Cache

Open the Run dialogue again (Windows + R) and run:

wsreset.exe

A blank command window will display for a few seconds while cleaning stale cache entries, followed by the immediate launch of the Microsoft Store app.

Frequently Asked Questions (FAQ)